Marketing: agency prices fall as the platforms take the routine work
In August WPP conceded AI will cut its prices, the ad platforms began writing account reports themselves, and ChatGPT ads reached Latin America and Europe.
In August WPP conceded AI will cut its prices, the ad platforms began writing account reports themselves, and ChatGPT ads reached Latin America and Europe.
Since late June, ads that open an AI chat, agents that close sales in WhatsApp, and a Yelp-ChatGPT deal are folding marketing into the assistant.
In June 2026 Snapchat and Meta opened their ad systems to outside AI agents, letting one assistant run campaigns a marketer once managed by hand.
In May 2026 Google handed ad campaigns to an AI agent and OpenAI opened ChatGPT ads to small budgets, as customers get answers from AI.
The open web's ad-funded traffic is collapsing, but AI is a fast-growing, high-intent channel for operators with a real product and machine-readable pages.