BUSINESS STRATEGY · ADVISORY · RESEARCH · AI ERA
A business strategy practice for the AI era

Every industry is being reshaped.
Most leaders are navigating without a map.

Era Haus is an advisory and research practice helping founders, SME leaders, and freelancers think clearly about what AI means for their specific situation — and act with judgment, not hype.

§ 01
The practice

Two tracks. One way of thinking.

Track A

Research reports

How AI is reshaping specific industries and verticals — and what it means for the operators inside them.

Dense with signal, light on words. Each report is a long-form analysis of one vertical — what's moving, what's noise, which assumptions are about to stop working, and where the new leverage points are forming. No jargon. No predictions dressed up as certainty. Just a clear read of the terrain.

Length~6–8k words
CadenceIrregular. When there's something worth saying.
AccessWaitlist first
Track B

Advisory sessions

Working directly with leaders and freelancers to rethink how they work in the AI era.

Hands-on and specific to your situation. We sit with the actual shape of your business — your clients, your margins, your competitors, your unfair advantages — and pressure-test it against what AI is doing to your market. No generic frameworks. No 'here are ten tools to try'.

Format1:1 or small team
CadenceSingle intensive or ongoing
OutputNotes. A point of view. A decision.
§ 02
Who it's for

Between ‘AI is happening’ and ‘here’s what it means for you’.

I
SME leaders
You're running something real, and the ground is shifting.
The question isn't whether AI will affect your business. It's which of your assumptions about customers, costs, and competition are about to stop holding — and what to do about it before the market decides for you.
II
Freelancers & operators
Your craft is getting compressed and expanded at the same time.
Parts of the job are becoming trivial. Other parts are becoming more valuable than they've ever been. Knowing which is which — for your specific discipline — is the whole game.
III
Founders
The thesis you raised on may no longer be the thesis you're executing.
The defensibility story, the wedge, the sequencing — all of it deserves a second look in the new landscape. Not to pivot for pivoting's sake. To make sure the bet you're making is still the bet you meant to make.
§ 03
Thinking in public

Notes, in place of a pitch.

§ 04 · Early access

A small list.
The first place research reports drop.

Not a newsletter. No weekly cadence, no roundups, no link-stuffing. When a report lands, you get it early. When the advisory roster opens, you hear first. That’s the whole arrangement.

  • Research drops · first access
  • Advisory openings · first notice
  • No more than a handful of emails per quarter
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